Do you get flyers mailed to you? Do you read them? Use the coupons? Patronize those businesses? I don’t. Usually, junk mail goes in the circular file, aka the trash can. I am much more likely to seek out information online, visit a website, print out coupons, etc. That’s why having top search engine placement is so important. When you’re searching on Google for a product, are you going to purchase it from someone on the first page of search results, or the 32nd page of search results? I really wish I could get businesses to stop mailing me stuff on PAPER and just get everything I need online, because in the case of old school marketing versus new school - the new school takes the cake.